"Bird Box" was first revealed on Netflix and created lots of talk among people. This was due to all the memes being made about it; which appeared all over different social media platforms. There were many different feelings and reviews both good and bad. This is what prompted many people to want to watch it for themselves. In just the first week on Netflix, there were over 45 million streams. Memes are defiantly a new marketing strategy transforming how their brand is released to the public. In this movie and others, memes have helped it increase brand recognition and audience engagement. This movie also used basic marketing strategies including billboards and commercials. Also to create buzz many celebrities like Kim Kardashian tweeted about watching this movie. Besides the use of Twitter and memes, "The Bird Box Challenge was formed". Fans began blindfolding themselves just like the main characters in the movie. Then they would record themselves doing various tasks and share them on social media. Bird Box was created with less than 20 million and considered a modest budget for a great outcome.
With great success on Netflix, I think making our film be available on an online streaming device would increase the rating. Also using different advertising techniques like billboards and commercials would be a good idea. Also to market my film, I would put a movie trailer in movies with the same genre and target audience to capture the attention of the viewers to make them more inclined to go see the movie.
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