Our film and "Kidnap" are both similar because they both have a genre of mystery, thriller, and drama. Our target audience aims towards teenagers and young adults. In our film, the main character gets kidnapped at the end so both films have a lot in common. Also, both films have girls as the main actors.
The movie "kidnap used many marketing strategies to engage its audience. For starters, there was a lot of hype for Oscar-winning Halle Berry as the star in it. Lots of social media pages were created for the fans, which also targeted the younger audience. This lets fans share and tweet the movie to others. Halle and the cast also had many interviews and trailers as they showed a sneak peek of the preview. Besides the use of trailers and commercials billboards were also displayed to get the word out. By the use of billboards on major roads let drivers view it quickly and maybe search more about it at a later time.
With many similarities between this and our film, I enjoyed doing research on it. I think the use of social media to help advertise will also be beneficial in our movie as well. We could use various social media outlets such as YouTube, Facebook, and Instagram to promote my film with the use of hashtags and fan pages. This will also help target the younger audience. I think the use of a billboard and an intriguing image will make the driver want to know more about it when they pass it. Lastly, I liked how they conducted interviews with the casts and directors. By doing this we could answer the audience questions about the movie to make them excited to go watch it when it premieres
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