Distribution Plan

To distribute our movie I think we will first start out showing our film at a film festival. We will find the right location and target audience to get the movie out with the right crowd. This can lead to sales agents or distributors interested. Once we get a manager or rep, they will help us finish the film and direct us to the right distributor. Social media will also be important to spread the world and get the movie out. This will hopefully get us in theaters and other advertising offers. When our film reaches theaters we will distribute it the traditional way. This would include 90 days in theaters, then make its way to the streaming world. Online video streaming services would include Netflix, Hulu, Amazon Prime, and on-demand.

Girls Night Revision 1- Mall Re-shot

First shot

For our first revision, we decided to re-shoot the mall scene with the black hood. The first time we shot we only had the three of us to act and shot. This made it hard to really portray the stalker and make it known to the viewers and not the actors that he is there. During our second re-shot we had an actor play the stalker so we could each shot and have more than one person in the shot. We re-shot the behind-the-shoulder-scene over the stalker viewing the girls. We also did a mid-shot of us walking and the stalker hidden behind a clothes rack.

Game Night - Distribution Research

The Next film I decided to look into was "Game Night". This movie is similar to our genre; it is classified as a dark comedy. In this movie, they are also having a game night and all hanging out until someone gets kidnapped. The target audience might be a little older then ours because it is rated R. This movie was directed with Warner Bros a big filming company. "Game Night" made a total of 117 million worldwide against only a 37 million dollar budget. It first appeared in theaters on February 23rd, 2018. Movies usually appear in theaters for 90 days and makeover 90% of its budget in its first three days. On May 4th it was available for purchase on online streams, such as Amazon Video and iTunes. Two weeks later "Game Night" appeared on DVD and Blue-ray release. For our film, we are going to start with a trailer and traditional distribution. This is where it will appear in theater for 90 days, then it will be available for purchase on DVD, Amazon Prime, and Netflix. These methods will allow us to target our main audience which is teenagers because they will be able to watch the film at home.

Murder Mystery - Distribution Research

The next film that I looked at was the distribution process in "Murder Mystery". "Murder Mystery" is a new film that came out in 2019. This film is similar to ours by using comedy and suspense to create a murder scene/ scary scene. Its target audience is also a younger 20s and it is pg-13. One thing different about how it came out was that it appeared right in Netflix for its viewers. Meaning, it didn't come first through the theaters. A trailer was released in April 2019 and came out in June. A week after it was released over 30 million households have watched the film in the first 3 days. Netflix had Adam Sandler, a famous comedian to help increase the views; making it his most successful film. By using well-known actors they were able to promote it on their social media and other platforms, which helped create buzz. I will incorporate the use of a trailer a few months before it is released and social media accounts.

Divergent - Distribution Research

''Divergent" audience consisted of over 50% females who were under the age of 25. This is perfect for our movie because we targeted to teenage girls. Also, "Divergent" has lots of action and suspense, similar to ours. Before "Divergent aired in theaters it started as a book series. In only one day it ended up on the best-sellers list. This is where it created its fame and eventually turned into a movie. The development of "Divergent" was in March 2011, when Summit Entertainment picked up the film rights to the novel. With this movie picking up a big company they had an 85 million dollar budget. "Divergent was the starting tent-pole, and after followed other series. "Divergent" wasn't then released till March of 2014. During the opening weekend the film reached the number spot in the box office. Overall, it would earn $288 million. It eventually got released to Blue Ray on August of 2014. The next series came out the next year in 2015. By creating a sequel it kept the movie-going and the profits coming in. This was a smart distribution strategy and maybe down the road, we could create a series.

Distribution Research

Film distribution is the process of making the movie available to be seen by the public. Many movies have a good distribution platform from the engaging when they are signed with major distribution companies like Universal. Many independent movies start out at a film festival. This is how big companies can find you and your work. To get the movie out it is the job of the sales agents or distributors. This is the company of the larger conglomerate that gets these rights to help promote and distribute it. Besides just publishing the film they also control the marketing of the film. The theatrical distribution of a film consists of licensing and booking theaters, marketing through advertising and commercials, releasing prints and distributing them to the theaters. Films run in theaters as long as demand and marketing strategies are still presented. After movies appear in theaters it will then be distributed to other online services and on-demand for other viewers to watch. Overall, film distribution has overall seen a change with all the new advancing streaming services.

To distribute our movie I think we will first start out showing our film at a film festival. We will find the right location and target audience to get the movie out with the right crowd. This can lead to sales agents or distributors interested. Once we get a manager or rep, they will help us finish the film and direct us to the right distributor. This will hopefully get us in theaters and other advertising offers.

Marketing Plan

After doing research on how films market their movie, I was surprised by the new marketing techniques used. Many movies used social media and ads for their main marketing. This creates curious fans to go want to see it when it premieres. Also, the use of interviews with famous celebrities helps promote it.

To market our movie we plan on creating social media pages. This includes Facebook, Instagram, and Twitter. These pages would include information about the actors, movie releases, and different trailers. By promoting the movie before it comes out and giving clues and sneak peeks into the movie creates a buzz for the audience to be involved in. Also, social media attracts a younger population so it will match our target audience.

Instagram- We first decided to create an Instagram. Instagram is one of the most popular social media accounts with over 1 billion active users. We decided to make it public so anyone can view it. First, we added when we would be releasing our trailer and interview dates. We also added images of the setting and some screenshots from the video to give our social media audience a preview.

Another marketing strategy we decided to do was a billboard ad. By creating a billboard that shows suspense and an unknown movie will create talk. As people drive by and see it, they will be unfamiliar with it. This will promote those viewers to search it up on their phones and maybe become more interested.