Marketing Plan

After doing research on how films market their movie, I was surprised by the new marketing techniques used. Many movies used social media and ads for their main marketing. This creates curious fans to go want to see it when it premieres. Also, the use of interviews with famous celebrities helps promote it.

To market our movie we plan on creating social media pages. This includes Facebook, Instagram, and Twitter. These pages would include information about the actors, movie releases, and different trailers. By promoting the movie before it comes out and giving clues and sneak peeks into the movie creates a buzz for the audience to be involved in. Also, social media attracts a younger population so it will match our target audience.

Instagram- We first decided to create an Instagram. Instagram is one of the most popular social media accounts with over 1 billion active users. We decided to make it public so anyone can view it. First, we added when we would be releasing our trailer and interview dates. We also added images of the setting and some screenshots from the video to give our social media audience a preview.

Another marketing strategy we decided to do was a billboard ad. By creating a billboard that shows suspense and an unknown movie will create talk. As people drive by and see it, they will be unfamiliar with it. This will promote those viewers to search it up on their phones and maybe become more interested.