''Divergent" audience consisted of over 50% females who were under the age of 25. This is perfect for our movie because we targeted to teenage girls. Also, "Divergent" has lots of action and suspense, similar to ours. Before "Divergent aired in theaters it started as a book series. In only one day it ended up on the best-sellers list. This is where it created its fame and eventually turned into a movie. The development of "Divergent" was in March 2011, when Summit Entertainment picked up the film rights to the novel. With this movie picking up a big company they had an 85 million dollar budget. "Divergent was the starting tent-pole, and after followed other series. "Divergent" wasn't then released till March of 2014. During the opening weekend the film reached the number spot in the box office. Overall, it would earn $288 million. It eventually got released to Blue Ray on August of 2014. The next series came out the next year in 2015. By creating a sequel it kept the movie-going and the profits coming in. This was a smart distribution strategy and maybe down the road, we could create a series.
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